How does the price of GB40 compare to others?

The price of the NOCO Boost GB40 at $99.95 falls within the mid-range for jump starters, offering good value for its features. Compared to cheaper models, it provides superior safety and performance, justifying its price. Users often highlight that while there are less expensive options, the reliability of the GB40 makes it a worthy investment. For instance, many have chosen it over cheaper competitors after experiencing repeated failures with lower-end models. Pro tip: weigh the long-term value against initial cost when making your decision. However, if you are on a tight budget and only need basic functionality, you might find cheaper models that meet your needs.